With more than 800,000 users on Instagram, it is incredibly important for you to ensure your feed is not just eye-catching, but also depicts your brand and its offerings. I am sharing my favorite editing apps, scheduling tools and other tips and tricks to ensure your Instagram account is an engaged community.
SnapSeed – This app is a lifesaver when it comes to ensuring all of your images are clear. You can lighten your images, add some contrast or ambiance as well as add eye-catching features to your images. This app also allows you to edit only part of an image (which helps when you just want to lighten someone’s face).
Unfold – This app is specifically used to make fun Instagram stories. Unfold offers both a free and paid version, but I have found that the free version is all you need to help you make beautiful & unique Instagram stories.
Whitagram – As you are scrolling through your Instagram feed, you may notice that some images have a white border around them, this can easily be created by Whitagram. If you want to give your feed a little pizzazz, you can even choose a color that matches your brand and put that around your images.
FaceTune – You may hear of a lot of “influencers” and millennials using this app to whiten their teeth and give their face the “Kardashian” look. Well, this app is also very helpful for business owners. With this app you can blur backgrounds to give your images that “professional DSLR” look. Of course you can also whiten teeth, etc with it – but as a business owner it will come most in handy to blur a background.
Plann – This tool is exclusively for Instagram scheduling. It is currently only available as a mobile app, but there are plans to bring it to desktop soon. I use Plann for all of my social media clients as it allows me to store hashtags, plan content using a visual grid and see how your posts are performing.
Planoly – This scheduling tool is also exclusively for Instagram and currently there is both a desktop and mobile version. Just like Plann, Planoly helps you plan content using a visual grid and provides analytics for your posts. In addition, Planoly has a unique feature that allows your followers to shop your posts.
PostPlanner – This tool is only available via desktop and connects with both Facebook and Twitter, although its main features are geared more towards Twitter. In PostPlanner you can source content as well as schedule posts. This tool also gives you the option to schedule ‘repeat’ posts as well. Which means you schedule a post once and set it to repeat on a specific schedule.
Buffer – This is the only tool on this list that connects with all social media channels. You can connect Facebook, Twitter, LinkedIn, Instagram and Pinterest to Buffer. If you want to keep everything in one place then I recommend a scheduling tool like Buffer. It isn’t designed to specifically help grow any specific channel, but it will get the scheduling job done quickly and easily.
Yes, scheduling tools are incredibly important for a successful Instagram campaign, but you want to ensure that your posts are expertly planned out based on your product, services, promotions, etc. That is where a content calendar comes in.
I use a Google Sheet for this purpose as it is easy to share with clients AND it is free. I highly recommend sitting down at the beginning of each month and planning out your content – it will save you time and you will ensure you are promoting the right things at the right times.