3 Reasons Why You Should Build a SquareSpace Website

3 Reasons Why You Should Build a SquareSpace Website

Your website is probably one of the most important things your business can have. A website not only tells the world about your business but it's truly a reflection of you and your services. A polished, well put together website says, "Hey, I'm a professional and I will treat your business like a professional." A website with a haphazard, disconnected look doesn't convey quite the message you'd like, right?

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Mistakes Entrepreneurs Make When Building Their Websites

Mistakes Entrepreneurs Make When Building Their Websites

 Creating a business is an exciting venture for a new entrepreneur. Whether you are building an online presence or focusing more on brick and mortar, one of the foundational items you need to have is a website. Don’t let that word scare you. A website is simply a way for people to find out about you and your business. To ensure a great first impression avoid these common mistakes when building your own website.

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Top 5 Website Elements for Connection & Engagement

Top 5 Website Elements for Connection & Engagement

As an online business owner, your website is your digital storefront. It’s the first impression your ideal client has when considering your services or products.The second someone lands on your website, you want to make an immediate, positive connection. What you display on your website can either keep someone lingering around your online store or make them walk right out the proverbial door.

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What is Branding & Why Your Business Needs It

What is Branding & Why Your Business Needs It

Your company’s brand is one of the most important parts of your business. While it’s more than simply a logo, color palette, and website, it does involve these elements along with many others. Your brand provides a foundation from where you can create a consistent marketing strategy that will help you attract and keep your ideal clients and customers.

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3 Essential Elements of a Call to Action

3 Essential Elements of a Call to Action

A Call-to-Action is a method used in marketing that directs a reader to take a specific course of action. The #1 goal of a call to action is to have that reader respond positively and do exactly what that statement is telling them to do. For example, you have most likely, seen on many websites, a call to action to sign up for their email list. If you have signed up for their list, what caused you to do so? Was it simply because they told you to? Not usually.

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