Top 5 Website Elements for Connection & Engagement

Top 5 Website Elements for Connection & Engagement

As an online business owner, your website is your digital storefront. It’s the first impression your ideal client has when considering your services or products.The second someone lands on your website, you want to make an immediate, positive connection. What you display on your website can either keep someone lingering around your online store or make them walk right out the proverbial door.

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3 Essential Elements of a Call to Action

3 Essential Elements of a Call to Action

A Call-to-Action is a method used in marketing that directs a reader to take a specific course of action. The #1 goal of a call to action is to have that reader respond positively and do exactly what that statement is telling them to do. For example, you have most likely, seen on many websites, a call to action to sign up for their email list. If you have signed up for their list, what caused you to do so? Was it simply because they told you to? Not usually.

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8 Ways to Optimize Your Social Media Platforms

8 Ways to Optimize Your Social Media Platforms

Social media, whether we love it or hate it, is here to stay. Creating a social media strategy is more than opening up an account, filling out the profile information, and posting content on your timeline or board. With that being said, you may not have the resources to invest in a full-blown social media strategy. Begin with these eight simple ways to easily optimize your social media platform.

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