3 Reasons Why You Should Build a SquareSpace Website

3 Reasons Why You Should Build a SquareSpace Website

Your website is probably one of the most important things your business can have. A website not only tells the world about your business but it's truly a reflection of you and your services. A polished, well put together website says, "Hey, I'm a professional and I will treat your business like a professional." A website with a haphazard, disconnected look doesn't convey quite the message you'd like, right?

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Mistakes Entrepreneurs Make When Building Their Websites

Mistakes Entrepreneurs Make When Building Their Websites

 Creating a business is an exciting venture for a new entrepreneur. Whether you are building an online presence or focusing more on brick and mortar, one of the foundational items you need to have is a website. Don’t let that word scare you. A website is simply a way for people to find out about you and your business. To ensure a great first impression avoid these common mistakes when building your own website.

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Keywords & SEO: How to Search for Them & Where to Place Them

Keywords & SEO: How to Search for Them & Where to Place Them

SEO or search engine optimization is the process of improving the search engine rankings of your website. Optimizing your website places your business in a position of authority on the world wide web. It also makes your website easy to find for those searching and looking for the products and services you offer.

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5 Simple Steps to Creating Your First Squarespace Website

5 Simple Steps to Creating Your First Squarespace Website

You have a goal in mind. A purpose or a passion to share with the world. You know your audience, your message, the product or service you want to offer, and you have chosen the Squarespace platform to host your digital business. This simple and easy website platform makes it easy for you to create and design a website that fits your brand and your business.

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The Basics of SEO-Friendly Content

The Basics of SEO-Friendly Content

Search engine optimization is not only about meta descriptions, title tags, and keywords. It also involves creating quality content. Offering intriguing, compelling, and thought-provoking content increases the likelihood of your website ranking high on search engines. You may be thinking, “I can create content, no problem, but how exactly do I measure quality content?” Quality content can be pretty subjective to those of us who write and create it. To search engines, there are specific characteristics that qualify content as “quality” content.

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Top 5 Website Elements for Connection & Engagement

Top 5 Website Elements for Connection & Engagement

As an online business owner, your website is your digital storefront. It’s the first impression your ideal client has when considering your services or products.The second someone lands on your website, you want to make an immediate, positive connection. What you display on your website can either keep someone lingering around your online store or make them walk right out the proverbial door.

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Shopify Website: 5 Benefits for Business Owners

Shopify Website: 5 Benefits for Business Owners

When dreaming of starting your own ecommerce business, there are several decisions that need to be made and processes that need to be thought through. Besides choosing a product to sell, deciding how to market your online boutique, or choosing an attractive name for your store, you also need to think about the behind-the-scenes aspects regarding your shop’s new website.

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What is Branding & Why Your Business Needs It

What is Branding & Why Your Business Needs It

Your company’s brand is one of the most important parts of your business. While it’s more than simply a logo, color palette, and website, it does involve these elements along with many others. Your brand provides a foundation from where you can create a consistent marketing strategy that will help you attract and keep your ideal clients and customers.

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3 Essential Elements of a Call to Action

3 Essential Elements of a Call to Action

A Call-to-Action is a method used in marketing that directs a reader to take a specific course of action. The #1 goal of a call to action is to have that reader respond positively and do exactly what that statement is telling them to do. For example, you have most likely, seen on many websites, a call to action to sign up for their email list. If you have signed up for their list, what caused you to do so? Was it simply because they told you to? Not usually.

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