So, you have a business. You built a website. You know your target customer. You make a decent amount of sales. Well…imagine you can utilize social media to help make what is already a great business even better. Learn about 3 benefits and why you need to have a consistent social media schedule.
Increased Brand Awareness
Social media is one of the most cost-efficient digital marketing methods to increase your business’ visibility. By implementing a consistent social media strategy, you will have the chance to engage with a targeted, broad audience.
The more people who interact with your content will increase brand awareness and begin building your reputation as a business. Each time you share a post, you give your business the opportunity to be seen by a multitude of potential customers – AND – I’m sure you know that the more people who know about your business, the better.
Remember that the more regular you post & engage, the wider the audience your business will reach.
Improved Brand Loyalty
Social media gives your potential and current customers that chance to contact you 24/7, not just during business hours. This gives them a chance to feel a connection with your business – in essence, it will create a ‘friendship’.
As a business, one of your main goals is to develop a loyal customer base and giving your customers the chance to contact you in an informal manner will help grow that base. Keep this in mind, the millennial generation is known for being the most brand loyal customers AND they make up 70% of the active users on social media.
That leaves you with one more question...when are you going to get serious about getting your business on social media?
Improved Search Engine Rankings
When you were building your website, you probably heard a lot about “search engine optimization”. When your website is optimized, it will start to appear higher in search engine results. So, now you’re probably wondering how social media has a hand in that.
The more users that Google (or any search engine) sees enjoying your website, the higher Google will rank your website. Taking this one step further, you want to help Google connect your website and social media accounts. To do this, use the same keywords on both your website and social media channels.
Your social media accounts not only put your business in front of potential clients, but they also put your website in front of more eyes.