Facebook definitely has the advantage when it comes to giving the business owner several options for marketing and promoting your business to your ideal audience. With Facebook ads, you can target specific users to take precise actions, all based on the definitive goals you have for your business.
If you are looking to drive engagement with your business and spread awareness of your brand, there are particular ads Facebook has created to do exactly that. The following types of Facebook ads will allow a user to:
Click on a link to your website
Sign up for your email list
Like your Facebook page
Join your Facebook group
Download a free PDF
Comment on a blog post
Still not sure where to start? Consider the following types of ads if your principal goal is to interest your audience in the products and services you have to offer.
Link ads, also known as blog ads, article ads, and post ads, are designed to do one thing - drive traffic to your website. These simple marketing ads will lead a user to your website, resulting in that person becoming more familiar with your brand and encouraging them to take some type of action while visiting.
Picture ads are very similar to link ads. They are created to feature a more visually appealing picture or photo, and include less than text than a link ad. The purpose of picture ads is the same as well - to turn a cold lead into a warm lead.
Video ads have the same purpose as link and picture ads, but use a video, rather than a picture, to communicate information about the business. You may think you need a professional video for this type of promotion, but that is not always the case. It really depends on your goal for the ad. Depending on your goal, you can use a portion of a Facebook Live or a more casual video you created.
These type of ads allow you to include a video up to 120 seconds and start playing the instant the user scrolls past it. Video ads can definitely produce amazing results when implemented correctly.
Lead ads are like link ads in that they promote the user to take a specific course of action such as signing up for an email list or downloading a free checklist. The fabulous part about lead ads is the user does not need to click off of Facebook and land on your website, in order to take action. They are able to take action directly from within Facebook, making it very simple for you to collect valuable information such as names and email addresses.