Graphic design is no longer a luxury when it come to online business. With high-quality graphics your business will see an increase in engagement on social media, communicate a powerful first impression when someone visits your website, and give your business the necessary tools to become easily recognizable among its competition. Without graphics to enhance your online presence you will be working twice as hard to attract and keep potential clients and customers.
Why is graphic design a priority for small business owners? I’ve outlined five crucial reasons how appealing, high-quality graphics are necessary for a thriving and healthy business.
Graphic design undoubtedly provides you, the business owner, with a unique identity. Think about it. Without graphics it would be extremely difficult to tell your business apart from your competitors. People would have to take the time to read all the content on your website or social media profiles to discover anything about you or your business. We know that in today’s current online climate that is not going to happen.
Graphics set you apart from the millions of other online businesses. They provide your viewers with unique information about your business. Done properly, graphics created for your business will tell first time visitors what your business does and how it can ultimately help them.
Supports Your Brand
Think of some of the most popular brands out there. Pepsi, Nike, McDonald’s, Apple, and Amazon. Nike has the infamous “swoosh”. McDonald’s has its “golden arches”. When most of the world sees or hears the word “Amazon” they do not think of the rainforest in South America, but the most popular online shopping platform today.
Intended to enhance your company’s brand, graphic design makes you immediately recognizable. It creates a strong online presence, allowing you to become more noticeable among your competition.
Visuals communicate in a very different way than written or verbal words do. Used separately they each speak to specific groups of people in a way that is approachable and relatable only to them. Used together, they are a powerful tool. When combined they communicate in such a way that can cause exponential growth for your business.
Well-designed images motivate people to take action or help make that very important first impression. The difference between a good design and a great design makes all the difference in the amount of time someone remains on your website or scans through your Pinterest boards.
The purpose of graphics is to enhance your business content. A social media post with an accompanying graphic will connect with your audience much more than a few simple sentences ever could. When promoting your newest online course, eye-catching visuals on your landing page will persuade someone more effectively than without those visuals. Graphics and images should be used to complement your content, not take away from it.
Consistency in your business speaks volumes. It represents professionalism, organization, and reliability. These are essential characteristics you want to portray to potential clients. Consistency also provides you with a foundation, a framework, from which to build upon. There is no guesswork when it comes to how you should design your logo or format your website.
Graphics, just like your website, are the backbone to any business (especially one based on the web). I can create beautiful templates and graphics that will not only be on brand, but also wow your audience. Click on the button below to schedule a free consultation with me. I’m looking forward to discovering how we can create beautiful, eye-catching graphics for you online business.