Shopify Website: 5 Benefits for Business Owners

Pinterest .png

When dreaming of starting your own ecommerce business, there are several decisions that need to be made and processes that need to be thought through. Besides choosing a product to sell, deciding how to market your online boutique, or choosing an attractive name for your store, you also need to think about the behind-the-scenes aspects regarding your shop’s new website.

"Which website should I choose to set up my new store?"

"Which payment management system should I use to collect payments?"

"Do I need to build a website or do any of my own coding?"

"How can I make this as simple as possible?"

Thankfully, Shopify is an all-in-one ecommerce solution. They have everything you need to begin an ecommerce business. You can customize the look of your online store, effortlessly add or update products, and find effective ways to market your business, with the assurance that your website is protected, secure, and working at the highest efficiency.

If you’re still not sure, read through the following five benefits of running your ecommerce store through the Shopify platform.

Website Basics

Because Shopify is a complete package, once you sign up for an account it is completely ready for you to begin using. All you need to do is point the domain name to your website and you are ready to add products to your new online business space. There is no need to code or program a single thing. Shopify takes care of all the basics including:

  • Payment gateways

  • Shopping cart management

  • Website hosting

  • Website configuration

Lightning Fast Speed

The creators of Shopify knew the importance of lightning-fast speed to an online business owner. If a product page takes too long to load, the odds of potential customers clicking off before they make a purchase will definitely increase. This is not good for business. Shopify handles all of the back end tech that can cause a website to slow down:

  • Server upgrades

  • Server maintenance

  • Software updates

Necessary Online Store Features

A Shopify website includes everything a new business owner needs to run an ecommerce store. As someone who needs to focus on growing income and building a business, it is imperative to have a simple, yet effective way to do this. There is no need to upgrade your site or purchase necessary add-ons. Shopify makes it simple to:

  • Add and remove products

  • Update product listings

  • Customize the look of the store

  • Accept and process payments

Customer Support

When it comes to technical expertise, Shopify has you covered. They have customer support available 24/7 for anything ranging from simple questions to major online store emergencies. Not only do they have superb customer service and necessary skills to help you with any trouble, they also have multiple ways for you to access their amazing ecommerce knowledge:

  • Helpful email/chat support

  • Fast phone support

  • FAQ database

  • Shopify manual

Versatile Marketing

Having an ecommerce shop means nothing if you are not driving any traffic to it. Shopify arms you with a variety of marketing tools to attract and keep your ideal customers or clients. They have several online apps, many of them free, designed to engage with customers and optimize your online store for search engines. You can also incorporate email marketing easily with Shopify’s simple email marketing integration tools.

For any business a website is a very important platform to have . . . and that is where Virtually, Rebecca comes in. Let us take care of this task for you - we will source imagery, write copy and design your website from top to bottom. (Platforms that we use for websites are Squarespace and Shopify).