As an online business owner, your website is your digital storefront. It’s the first impression your ideal client has when considering your services or products. The second someone lands on your website, you want to make an immediate, positive connection. What you display on your website can either keep someone lingering around your online store or make them walk right out the proverbial door.
If you find your website lacking the enthusiasm necessary for making those connections, try implementing the following elements when creating your online business space.
Simple Bio & Clear Picture of Yourself
Having an online business is great but with anything online, you are missing that crucial face-to-face interaction. This area of your website communicates authenticity and trust. People tend to connect with a face, not simply your name or your company. Photos of yourself, along with a witty and inspiring bio, help make that connection possible. Having a smiling photo of yourself is a simple way of reaching out to your audience and saying, “Hey, I’d like to know more about your business and how I can help.”
Organized List of Services
If you want to be hired, you need to have a clear list of your services displayed on your website. Use simple, clear language. Steer away from complicated, extravagant wording. Not only do you want to list your services or products, you also want to explain what results those services provide. In your description answer questions like: How will this service improve their life? How will my product grow their business?
Testimonies are the equivalent of social proof for any potential clients or customers that happen upon your website. It’s imperative that others see how a business owner, just like them, have been helped by your product or service. These personal experiences convey an emotional perspective that cannot be fabricated. Personal stories, through testimonies, help make that important connection between you and a prospective client.
A portfolio is a significant tool that can be used to showcase your area of expertise. Think of it as curating your own professional gallery. It displays a sense of who you are - your skills, talents, and abilities - as well as what your company has done for others. This is a remarkable opportunity to feature your best work and display the professional services you want to be known for.
Moving Call to Action
A Call-to-Action is designed to lead a potential client through the customer journey you have set up on your website. It’s the next step you want them to take, that will eventually lead them to either make a referral to your business or become a client of yours. As the business owner, you need to lead and direct them to where you want them to go.
Ask these questions to decide what your call-to-action should be:
Do you want to grow your social media following? Design a call-to-action that asks them to like your Facebook page or follow you on Pinterest.
Do you want to grow your email list? Create a call-to-action that leads them to sign up for your email list in exchange for a valuable and free resource.
Do you want to schedule more free consultations? Set up a call-to-action that directs them to a scheduling tool where they can schedule a free phone call with you.