Many business owners love the idea of blogging as part of their content marketing strategy. They see results fellow entrepreneurs are having with their blogs and would like the opportunity to do the same for their own business. The problem lies in not having a clear and simple system for creating high-quality blog posts that are designed to be shared around the web.
Not only is high-quality content important for any blog post, but consistency in posting is definitely key. It increases the likelihood of your blog showing up in high-ranking search engine results. The more quality content you create, the higher the probability for this content to be shared. The more content shared the easier it will be for your ideal audience to find you.
This “Blog Post Checklist” provides a clear and simple method for creating a blog post, from start to publish.
Write the Post
Decide what type of post you will write - Inspirational or Informative.
Inspirational posts are written in your own voice like you’re having a conversation with a friend.
Informative posts are simple, understandable, and usually, teach something. Numbered lists and bullet points are helpful in these posts.
Write the article using an outline format. One main topic, 3 - 5 subheadings, and 1 or 2 paragraphs per subheading. Then add an intro paragraph and closing paragraph.
Once uploaded to the blog, store the original article in a secure location, like your hard drive, Google Drive, or Dropbox. (If something accidentally goes wrong with your blog, you won’t lose all of your content.)
Proofread the post. Check for spelling, grammar, the tone of voice, and any phrases or sentences that simply don’t sound right.
Design the Post
Upload the content to the blog platform. Proofread the post once more.
Incorporate your branding throughout the post. Use your brand fonts in any quotes you include and your brand colors in any images or headings/subheadings you create.
Format the subheadings using the size you prefer (Heading 1, Heading 2, etc).
Break up the text by adding quotes or images. Small blocks of text make the content easier to read.
Use these recommended images throughout the content - featured image, blog post title, various social media images, and original pictures.
Optimize the post for SEO. Add your keyword(s) to the blog title, headings, subheadings, images, and permalinks.
Link to previous blog posts throughout the content where applicable.
Add a call-to-action or a question to the end of the post. This will help increase engagement with your readers.
Publish the Post
Preview the post before you publish it. Correct any errors.
Make your post shareable. Add “Click to Tweet” quotes or images and social sharing buttons.
Add applicable tags, such as your keyword(s) and be sure to choose at least one category.
Make sure to enable comments if you want your readers to engage with the post.
Add a thumbnail image or featured image with a text excerpt (if your blogging platform has this feature).
Share the Post
Create shareable images using Canva.
Share those images along with a link to your post on your business social media channels - Pinterest, Instagram, Twitter, LinkedIN, Facebook, etc.
Share a link to your post on your personal social media channels if appropriate.
Include an image and a link to your blog post in your next email newsletter.
Promote your blog post in Facebook groups where applicable.
This checklist will help keep you on task as you write, design, publish and share your blog post.