Social media, whether we love it or hate it, is here to stay. Creating a social media strategy is more than opening up an account, filling out the profile information, and posting content on your timeline or board. With that being said, you may not have the resources to invest in a full-blown social media strategy. Begin with these eight simple ways to easily optimize your social media platform.
Correct Image Sizes
First impressions are so important. Clicking on a Facebook business profile and finding an image that does not fit makes the business look unprofessional. Upgrade your social media account by making sure you have the correctly sized images displayed for each specific platform. You can find the specific image requirements in each platforms Help Center.
You want your business to be easily recognizable no matter which of your social media profiles a customer visits. One simple way to do this is to be consistent with your branding. This means using the same logo, same brand colors, same tagline, and same profile picture across all social media platforms. This should also be the exact some branding you use on your business website.
Keywords for SEO
Optimize each of your platforms using keywords that will increase your SEO (search engine optimization). Google’s Keyword Planner is a very useful tool for finding keywords that are relevant to your business.
Not everyone uses every single social media platforms. That’s why it’s important to share each of your social media links across each one of your social media platforms. You can accomplish this in 2 ways:
- Add each of your social media links to each of your social media profiles. For example, you can add multiple links to the website field of your Facebook profile. You can also add a link to your Twitter account to your LinkedIn profile.
- Consistently promote your social media links in the active timelines of your social media accounts. Post your Pinterest boards in your Twitter feed, or promote your Instagram account on your Facebook timeline.
It can be extremely frustrating for a potential client when they visit your social media account and click on a broken link. This is a sure-fire way to never see that client again. Plan to check the links to all your social media profiles every 3 months.
A complete bio/profile offers a potential customer a clear and concise description of your business - who you are, what you do, and the solution you have for their problem. Add your business logo and your website URL, along with the social media links, to your bio/profile as well.
Your social media profile is a prime location for adding a call-to-action. You can advertise a product or service you’re selling, or include a link for collecting emails to grow your email list. This is the perfect place to encourage people to take action regarding your business.
Varied Types of Content
Sharing varied types of content on each of your social media platforms can increase the effectiveness of your social media strategy. Each platform values different types of content - images, graphics, video, audio, or blog posts for example. Conduct some research to find out what each social media platform prefers and then apply that information to your strategy.