Social media can be one of the largest time-theft activities as a business owner. Many businesses find their clients and customers on social media, but they tend to be so busy working with their clients and customers, they don’t necessarily have the time to be networking on social media. If they don’t network on social media then they will be missing out on a great opportunity for finding those clients and customers.
You see how this can become a never-ending cycle with no solution in view.
Below I outline 5 easy-to-use strategies that will help you save time when it comes to promoting your business on social media.
Limit Yourself to 2 or 3 Platforms
When you begin networking on social media it may seem like the best solution is to sign up for all the social media platforms you can. This is, in fact, the opposite of saving time and will create way more work than you need to be focusing on. Find out which social media platforms your ideal clients use the most and begin networking there.
Create a Content Vault
A content vault is basically a list of ideas you can post on your social media platforms. These ideas can be anything from your latest product, a testimonial from a client, a picture of your office, a sneak peek into your next webinar or even a picture of you and your family at the playground. You can also use blog posts or articles from other business owners in your niche.
Use a Social Media Scheduler
One of the best time-savers when scheduling social media is a social media scheduler. There is a variety to choose from, and they all offer free or paid versions. With these schedulers you can schedule content on various platforms (think Facebook, Twitter, Pinterest, and the like) for weeks in advance. For myself and my clients, I use the Facebook scheduler for Facebook (posts get a higher reach this way), Buffer for Twitter and LinkedIn, and Plann (for clients) or Planoly (for myself) for Instagram.
Develop a Content Calendar
If scheduling content all at once is not ideal for you, you can create a weekly or monthly content calendar. Decide how many times a day, and what time each day, you will post on each platform and then simply plug in content from your Content Vault. I don't use anything fancy - an Excel spreadsheet works just fine!
Do you have a blog for your business? Take 1 or 2 sentences from a blog and re-post it, or post a direct link to a particular blog post. Have you produced teaching videos for your clients? Create 30 - 60 second snippets from those videos to give potential clients an idea of what to expect when they work with you. Do you have descriptions for the products you sell? Feature a “Product of the Day” using the product description and include a link to that product.
What are some of your favorite time-savers when it comes to promoting your business on social media?