The Importance of Social Media for Your Online Business

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Social media is an unlimited source of potential for online business owners. The Pew Research Center reports that 70% of Americans use social media to connect and engage with each other. Being consistently active on social media is where real networking happens. With these platforms, you can connect with new clients and customers, improve your brand identity, and have a huge impact on the growth of your business.

How does social media help to grow your business?

  • Social media drives traffic to your website. Every time you post one of your website links on your social media channels you are increasing the probability of someone landing on your website. In turn, you are giving people the chance to read your content and share it on their social media platforms.

  • As others share your website content on social media, you will increase your SEO or search engine optimization. Basically, you are improving your rankings on search engines, which means your website will be listed higher when someone searches your specific product or service on Google or Bing.

  • Social media is where real relationship building takes place. People view these networks as a platform for making connections and finding community. This is a great way for you to find new customers and build that “like, know, and trust” factor that is so important for growing your business.

  • You can engage with potential clients in real time. Someone has a question about your product, you can answer them within minutes. Another person wants to know how you can help them with your service, you can connect with them either in the comments or in a personal message.

  • Social media gives you an opportunity to make more sales. Due to the relationships your building, and the loyalty you’re developing, your percentage of converting likes and comments to sales greatly increases. Many people feel very comfortable purchasing from those they can relate to or have already made a connection with.

  • A no-brainer reason for using social media to grow your business? It costs very little or can be completely free!! Marketing through social media is much cheaper than past conventional methods. The only investment is your time, and it’s an investment that will pay off as you grow your customers and clientele.

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If you have questions about how to develop a social media strategy or you’d like to begin engaging on social media more, I’d love to chat with you. Click here to schedule a FREE consultation with me. I’m looking forward to helping you create a social media strategy that will expand your reach and grow your business.