Facebook definitely has the advantage when it comes to giving the business owner several options for marketing and promoting your business to your ideal audience. With Facebook ads, you can target specific users to take precise actions, all based on the definitive goals you have for your business.Read More
A brand story is more than your website, logo, brand colors, and fonts. It is the all-encompassing story of your business. The thoughts and feelings that are created when someone happens on your website, reads your social media posts, or sees your logo on one of your products.Read More
When dreaming of starting your own ecommerce business, there are several decisions that need to be made and processes that need to be thought through. Besides choosing a product to sell, deciding how to market your online boutique, or choosing an attractive name for your store, you also need to think about the behind-the-scenes aspects regarding your shop’s new website.Read More
As a business owner, you are most likely already aware that social media is a very important tool in promoting your business. Engagement and connection, not merely posting an update, is the key to connecting with your audience on social media. If you’re unsure of how to begin connecting with your followers apply one or more of the suggestion below.Read More
Graphic design is no longer a luxury when it come to online business. With high-quality graphics your business will see an increase in engagement on social media, communicate a powerful first impression when someone visits your website, and give your business the necessary tools to become easily recognizable among its competition. Without graphics to enhance your online presence you will be working twice as hard to attract and keep potential clients and customers.
As an online business owner, your website is your digital storefront. It’s the first impression your ideal client has when considering your services or products.The second someone lands on your website, you want to make an immediate, positive connection. What you display on your website can either keep someone lingering around your online store or make them walk right out the proverbial door.Read More
Having a library of social media templates at your disposal is a huge time-saver for busy entrepreneurs. Social media posts accompanied by an image typically get more engagement in the form of clicks, likes, comments and yes, even shares. This is what every business owner likes to see on their social media platform. The higher the engagement the more likely a purchase is to follow.Read More
Your company’s brand is one of the most important parts of your business. While it’s more than simply a logo, color palette, and website, it does involve these elements along with many others. Your brand provides a foundation from where you can create a consistent marketing strategy that will help you attract and keep your ideal clients and customers.Read More
A Call-to-Action is a method used in marketing that directs a reader to take a specific course of action. The #1 goal of a call to action is to have that reader respond positively and do exactly what that statement is telling them to do. For example, you have most likely, seen on many websites, a call to action to sign up for their email list. If you have signed up for their list, what caused you to do so? Was it simply because they told you to? Not usually.Read More
Many business owners love the idea of blogging as part of their content marketing strategy. They see results fellow entrepreneurs are having with their blogs and would like the opportunity to do the same for their own business. The problem lies in not having a clear and simple system for creating high-quality blog posts that are designed to be shared around the web.Read More
Social media is all about getting to know people. We share pictures of our families, photos of our pets, funny quotes, and political opinions. We ask questions, make recommendations, post links to thought-provoking articles, and share funny jokes.
So what on earth does this have to do with my business?
Growing your social media following is all about inviting others to know, like, and trust you.Read More
Search engine optimization is not only about meta descriptions, title tags, and keywords. It also involves creating quality content. Offering intriguing, compelling, and thought-provoking content increases the likelihood of your website ranking high on search engines. You may be thinking, “I can create content, no problem, but how exactly do I measure quality content?” Quality content can be pretty subjective to those of us who write and create it. To search engines, there are specific characteristics that qualify content as “quality” content.Read More
Social media, whether we love it or hate it, is here to stay. Creating a social media strategy is more than opening up an account, filling out the profile information, and posting content on your timeline or board. With that being said, you may not have the resources to invest in a full-blown social media strategy. Begin with these eight simple ways to easily optimize your social media platform.Read More
You have a goal in mind. A purpose or a passion to share with the world. You know your audience, your message, the product or service you want to offer, and you have chosen the Squarespace platform to host your digital business. This simple and easy website platform makes it easy for you to create and design a website that fits your brand and your business.Read More
Facebook Live is more than a tool for speaking live to your audience. It has so many uses. It provides another form of exposure to your business. It allows you to connect with your audience on a personal level. In
Freelancing is a fantastic option if you’ve always dreamed of being your own boss. Many have visions of working whenever, however, and wherever you want. Although there is some flexibility, if you are a freelancer yourself, you know this is not how it works. There are both advantages and disadvantages to working for yourself.Read More
Outsourcing is a huge part of business, both online and brick-and-mortar. For many new business owners, they have built freelancing into their business strategy. They understand the importance of needing support and expertise that will promote and contribute to the growth of their business.Read More
SEO or search engine optimization is the process of improving the search engine rankings of your website. Optimizing your website places your business in a position of authority on the world wide web. It also makes your website easy to find for those searching and looking for the products and services you offer.Read More
Social media is an unlimited source of potential for online business owners. The Pew Research Center reports that 70% of Americans use social media to connect and engage with each other. Being consistently active on social media is where real networking happens. With these platforms, you can connect with new clients and customers, improve your brand identity, and have a huge impact on the growth of your business.Read More
It can seem very easy to find and use images for your website, blog, or social media posts. The problem comes when you attempt to use an image that is protected by copyright laws, which means there are limits on how it can be used. The following tips will help you make smart decisions on how and when to use online images.Read More