3 Benefits of Social Media Marketing For Your Business

3 Benefits of Social Media Marketing For Your Business

So, you have a business. You built a website. You know your target customer. You make a decent amount of sales. Well…imagine you can utilize social media to help make what is already a great business even better. Learn about 3 benefits and why you need to have a consistent social media schedule.

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Social Media Engagement: 4 Ways to Authentically Connect

Social Media Engagement: 4 Ways to Authentically Connect

As a business owner, you are most likely already aware that social media is a very important tool in promoting your business. Engagement and connection, not merely posting an update, is the key to connecting with your audience on social media. If you’re unsure of how to begin connecting with your followers apply one or more of the suggestion below.

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Time-Saving Simplicity of Social Media Templates

Time-Saving Simplicity of Social Media Templates

Having a library of social media templates at your disposal is a huge time-saver for busy entrepreneurs. Social media posts accompanied by an image typically get more engagement in the form of clicks, likes, comments and yes, even shares. This is what every business owner likes to see on their social media platform. The higher the engagement the more likely a purchase is to follow.

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What is Branding & Why Your Business Needs It

What is Branding & Why Your Business Needs It

Your company’s brand is one of the most important parts of your business. While it’s more than simply a logo, color palette, and website, it does involve these elements along with many others. Your brand provides a foundation from where you can create a consistent marketing strategy that will help you attract and keep your ideal clients and customers.

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3 Essential Elements of a Call to Action

3 Essential Elements of a Call to Action

A Call-to-Action is a method used in marketing that directs a reader to take a specific course of action. The #1 goal of a call to action is to have that reader respond positively and do exactly what that statement is telling them to do. For example, you have most likely, seen on many websites, a call to action to sign up for their email list. If you have signed up for their list, what caused you to do so? Was it simply because they told you to? Not usually.

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Implement These 3 Free Tools to Grow Your Social Media Presence

Implement These 3 Free Tools to Grow Your Social Media Presence

Social media is all about getting to know people. We share pictures of our families, photos of our pets, funny quotes, and political opinions. We ask questions, make recommendations, post links to thought-provoking articles, and share funny jokes.

So what on earth does this have to do with my business?

Everything.

Growing your social media following is all about inviting others to know, like, and trust you.

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8 Ways to Optimize Your Social Media Platforms

8 Ways to Optimize Your Social Media Platforms

Social media, whether we love it or hate it, is here to stay. Creating a social media strategy is more than opening up an account, filling out the profile information, and posting content on your timeline or board. With that being said, you may not have the resources to invest in a full-blown social media strategy. Begin with these eight simple ways to easily optimize your social media platform.

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8 Highs and Lows of Being a Freelancer

8 Highs and Lows of Being a Freelancer

Freelancing is a fantastic option if you’ve always dreamed of being your own boss. Many have visions of working whenever, however, and wherever you want. Although there is some flexibility, if you are a freelancer yourself, you know this is not how it works. There are both advantages and disadvantages to working for yourself.

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The Importance of Social Media for Your Online Business

The Importance of Social Media for Your Online Business

Social media is an unlimited source of potential for online business owners. The Pew Research Center reports that 70% of Americans use social media to connect and engage with each other. Being consistently active on social media is where real networking happens. With these platforms, you can connect with new clients and customers, improve your brand identity, and have a huge impact on the growth of your business.

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4 Ways to Legally Use Online Images

4 Ways to Legally Use Online Images

It can seem very easy to find and use images for your website, blog, or social media posts. The problem comes when you attempt to use an image that is protected by copyright laws, which means there are limits on how it can be used. The following tips will help you make smart decisions on how and when to use online images.

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5 Strategies to Help You Save Time on Social Media

5 Strategies to Help You Save Time on Social Media

Social media can be one of the largest time-theft activities as a business owner. Many businesses find their clients and customers on social media, but they tend to be so busy working with their clients and customers, they don’t necessarily have the time to be networking on social media. If they don’t network on social media then they will be missing out on a great opportunity for finding those clients and customers.

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