3 Essential Elements of a Call to Action

3 Essential Elements of a Call to Action

A Call-to-Action is a method used in marketing that directs a reader to take a specific course of action. The #1 goal of a call to action is to have that reader respond positively and do exactly what that statement is telling them to do. For example, you have most likely, seen on many websites, a call to action to sign up for their email list. If you have signed up for their list, what caused you to do so? Was it simply because they told you to? Not usually.

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A Blog Post Checklist from Start to Publish

A Blog Post Checklist from Start to Publish

Many business owners love the idea of blogging as part of their content marketing strategy. They see results fellow entrepreneurs are having with their blogs and would like the opportunity to do the same for their own business. The problem lies in not having a clear and simple system for creating high-quality blog posts that are designed to be shared around the web.

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Implement These 3 Free Tools to Grow Your Social Media Presence

Implement These 3 Free Tools to Grow Your Social Media Presence

Social media is all about getting to know people. We share pictures of our families, photos of our pets, funny quotes, and political opinions. We ask questions, make recommendations, post links to thought-provoking articles, and share funny jokes.

So what on earth does this have to do with my business?

Everything.

Growing your social media following is all about inviting others to know, like, and trust you.

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The Basics of SEO-Friendly Content

The Basics of SEO-Friendly Content

Search engine optimization is not only about meta descriptions, title tags, and keywords. It also involves creating quality content. Offering intriguing, compelling, and thought-provoking content increases the likelihood of your website ranking high on search engines. You may be thinking, “I can create content, no problem, but how exactly do I measure quality content?” Quality content can be pretty subjective to those of us who write and create it. To search engines, there are specific characteristics that qualify content as “quality” content.

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8 Ways to Optimize Your Social Media Platforms

8 Ways to Optimize Your Social Media Platforms

Social media, whether we love it or hate it, is here to stay. Creating a social media strategy is more than opening up an account, filling out the profile information, and posting content on your timeline or board. With that being said, you may not have the resources to invest in a full-blown social media strategy. Begin with these eight simple ways to easily optimize your social media platform.

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5 Simple Steps to Creating Your First Squarespace Website

5 Simple Steps to Creating Your First Squarespace Website

You have a goal in mind. A purpose or a passion to share with the world. You know your audience, your message, the product or service you want to offer, and you have chosen the Squarespace platform to host your digital business. This simple and easy website platform makes it easy for you to create and design a website that fits your brand and your business.

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8 Highs and Lows of Being a Freelancer

8 Highs and Lows of Being a Freelancer

Freelancing is a fantastic option if you’ve always dreamed of being your own boss. Many have visions of working whenever, however, and wherever you want. Although there is some flexibility, if you are a freelancer yourself, you know this is not how it works. There are both advantages and disadvantages to working for yourself.

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Keywords & SEO: How to Search for Them & Where to Place Them

Keywords & SEO: How to Search for Them & Where to Place Them

SEO or search engine optimization is the process of improving the search engine rankings of your website. Optimizing your website places your business in a position of authority on the world wide web. It also makes your website easy to find for those searching and looking for the products and services you offer.

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The Importance of Social Media for Your Online Business

The Importance of Social Media for Your Online Business

Social media is an unlimited source of potential for online business owners. The Pew Research Center reports that 70% of Americans use social media to connect and engage with each other. Being consistently active on social media is where real networking happens. With these platforms, you can connect with new clients and customers, improve your brand identity, and have a huge impact on the growth of your business.

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4 Ways to Legally Use Online Images

4 Ways to Legally Use Online Images

It can seem very easy to find and use images for your website, blog, or social media posts. The problem comes when you attempt to use an image that is protected by copyright laws, which means there are limits on how it can be used. The following tips will help you make smart decisions on how and when to use online images.

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5 Strategies to Help You Save Time on Social Media

5 Strategies to Help You Save Time on Social Media

Social media can be one of the largest time-theft activities as a business owner. Many businesses find their clients and customers on social media, but they tend to be so busy working with their clients and customers, they don’t necessarily have the time to be networking on social media. If they don’t network on social media then they will be missing out on a great opportunity for finding those clients and customers.

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Mistakes Entrepreneurs Make When Building Their Websites

Mistakes Entrepreneurs Make When Building Their Websites

 Creating a business is an exciting venture for a new entrepreneur. Whether you are building an online presence or focusing more on brick and mortar, one of the foundational items you need to have is a website. Don’t let that word scare you. A website is simply a way for people to find out about you and your business. To ensure a great first impression avoid these common mistakes when building your own website.

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3 Reasons Why You Should Build a SquareSpace Website

3 Reasons Why You Should Build a SquareSpace Website

Your website is probably one of the most important things your business can have. A website not only tells the world about your business but it's truly a reflection of you and your services. A polished, well put together website says, "Hey, I'm a professional and I will treat your business like a professional." A website with a haphazard, disconnected look doesn't convey quite the message you'd like, right?

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